I love a good pop-up shop. They pop up out of nowhere and boom, your curiosity runs wild. You simply have to get a look in! To be honest I hadn’t even heard of a popup shop until just over a year ago when I started this blog. One of the first blog posts I ran with was an interview with Popmark, a pop-up shop specialist who explained to me in full detail how the concept works. Definition of a pop-up shop – A “pop–up shop” is a short-term, temporary retail event that appears in public areas such as shopping malls, parks and common areas, then disappears and often reappears elsewhere. Pop–up retail is the temporary use of physical space to create a long term, lasting impression with potential customers.

A pop-up shop helps brands to meet and greet their customers in a more upfront and personal way. The sense of surprise and intrigue plays a big part when it comes to creating brand awareness. It is something that sticks in people’s minds. A memorable experience that creates a sense of awe and wonder makes a popup shop a lucrative and clever move for big and small brands alike. They can either be advertised in order to create hype or simply appear out of the blue for the surprise factor. Either way, we love these inspiring pop-up designs.

Hey, even celebrities are using the inspiring pop-up design trend to advertise their newest ventures. I have put together a few of the best inspiring pop-up shop designs I have seen so far.

Check them out and tell me what you think!

        PANTONE

Pantone are a paint company but they set up a cool coffee shop with their branding in connection with their paint sample cards. The result is genius. Everything down to the wrappers and napkins were branded the same with their vibrant paint colours, to grab the attention of passersby. The popularity of this pop-up shop reached hundreds of thousands due to the media coverage alone!

THE POUND SHOP

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