
Pantone are a world renowned paint company with a huge range of colours to choose from. They are one of the most well known and trusted paint brands in the industry, best known for their paint matching system. However, they are also well established in the fabric and plastic industries. Pantone Inc. was bought for a whopping $180,000,000M in 2007.
Pantone was originally founded in New York in the 50’s by brother duo Mervin and Jesse Levine as a commercial printing company called M & J Levine Advertising. They hired a recent chemistry graduate Lawrence Herbert, who began simplifying the pigmenting formulation of the printing inks. The printing end of it became profitable but the other end of the business started to crash, sending the brothers into debt. Herbert was able to buy out the printing assets in the end and so it was sold to him. He renamed the company Pantone and so it was born.
The main idea is that industry professionals in interior design, graphic design, fashion and any other job that involves colour matching, printing and design purchase the colour matching cards (as seen below in the form of a fan or larger sample cards). The designer would then match up the colour that they are working with to the colour chart/card and then have the colours matched exactly to the correct tone via a number code system. They do advise that you update your chart regularly due to the exposure to light and fading over time.




“I look for ascending color trends, colors that are being used in broader ways and broader context than before… In this case, Radiant Orchid descends from the purple family, which is kind of a magical color that denotes creativity and innovation. Purple is just that kind of a complex, interesting, attracting kind of color… [The] back-story to purple is that it inspires confidence in your creativity, and we’re living in a world where that kind of creative innovation is greatly admired. In the world of color, purple is an attention-getter, and it has a meaning. It speaks to people, and we felt that it was time for the purple family to be celebrated. That’s why we chose the particular shade called Radiant Orchid”.
“Colour has always been an integral part of how a culture expresses the attitudes and emotions of the times”. Pantone

If you want to see more of Pantone’s fab popup shop designs see this article.
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